Christine Thomas

Communications and Digital Marketing Professional

Professional Background

Director of Communications  |  Digital Marketing Strategist  |  Faith-Based Ministry & Nonprofit Communications

A full-picture view of my communications experience, education, credentials, and core competencies.

Experience

Part-Time Director of Communications

Clayton Methodist Church, Clayton, NC  |  2023 to Present

Serve as the sole communications professional for a Global Methodist Church founded in 2023. I own the full communications function: strategy, content, execution, and brand stewardship, while partnering closely with pastoral leadership.

  • Develop and execute a ministry-aligned communications strategy across social media, email marketing, website, video announcements, and Google Business Profile
  • Produce all social media content including worship highlights, event promotions, ministry announcements, and community engagement posts
  • Write, design, and deploy email communications keeping members, visitors, and ministry participants informed, connected, and invited into church life
  • Produce video announcements for Sunday services and ministry updates using Canva Pro
  • Set up and manage Realm Connect and Realm Growth (ACS Technologies) supporting member tracking, visitor follow-up, and ministry engagement
  • Built new visitor follow-up CRM workflow automating consistent guest engagement through the membership process
  • Established communications workflows and templates allowing a lean team to produce consistent, quality content
  • Developed 10+ SOPs and delivered a complete AI training program for 10-12 ministry council members, including a custom GPT, how-to video, written guide, and PowerPoint presentation, all uploaded into Realm Connect for permanent access
  • Developed the church's formal Communications Policy

Founder, Digital Marketing Partner & AI Strategist

Targeted Business Support, LLC, Clayton, NC  |  July 2020 to Present

Lead a digital marketing and communications business serving 50+ clients across churches, nonprofits, and small businesses. Serve as the sole strategic and execution team, managing multiple client priorities independently across strategy, content, website, email, and design.

  • Designed and developed the NC Conference of the Global Methodist Church website, an active, ongoing partnership
  • Leading the NC GMC Website Program, a conference-contracted initiative to build approximately 200 one-page Google Sites websites for small member churches across North Carolina with limited or no online presence. Built on Google Workspace for Nonprofits to eliminate hosting costs for each congregation
  • Designed and developed the Clayton Methodist Church website and currently support its full integrated communications ecosystem
  • Build, maintain, and support websites in WordPress, Google Sites, Wix, and Go High Level with attention to usability, search visibility, accessibility, and sustainability
  • Write, edit, and organize website content, newsletters, service pages, promotional copy, and digital marketing content aligned with each client's voice and mission
  • Apply SEO, AEO, and Google Search Console insights to improve how organizations are found online
  • Educate clients on ethical, practical AI tools using Claude, ChatGPT, Gemini, Perplexity, Google AI Studio, and Syllaby AI
  • Develop editorial calendars, content templates, and communication workflows for consistent client communications

Social Media, Search Engine & Internet Assessor

TELUS International (Part-Time), Clayton, NC  |  January 2016 to November 2021

Evaluated internet content, social media platforms, and search results using Google's E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) rating framework for nearly six years, contributing to improvements in search quality and relevance for U.S. users.

  • Applied Google's E-E-A-T quality standards to assess websites, social media content, and search result pages for accuracy, credibility, usefulness, and alignment with user intent
  • Evaluated Facebook, Instagram, Pinterest, Twitter, and Snapchat for content quality, relevance, and user value
  • Developed a working knowledge of how Google evaluates digital content quality, directly informing the SEO, AEO, and content strategy work applied to every client and ministry served

Ministry & Community Involvement

Founding Member, Ministry Leader & Praise Team Member

Clayton Methodist Church, Clayton, NC  |  2023 to Present

  • One of the founding members of Clayton Methodist Church, a Global Methodist congregation established in 2023.
  • Co-lead Rhythm with a Reason dance ministry (15+ years of dance ministry leadership).
  • Serve as a praise team member contributing to weekly worship leadership.

Founding Member & Active Ministry Volunteer

Christ Community United Methodist Church, Clayton, NC  |  1997 to 2023

  • Founding member of Christ Community UMC, serving actively for 26 years through worship, ministry leadership, and community engagement.
  • Served on the fundraising team that raised the funds to build the church's permanent facility.
  • Served as praise team member and in multiple volunteer and ministry leadership roles.

Education

Bachelor of Arts in Marketing
University of Arkansas at Little Rock

Certifications & Professional Development

  • Google E-E-A-T Certified Evaluator, TELUS International (2016 to 2021, nearly 6 years)
  • Mailchimp Academy Foundations Certified
  • WP Rockstar WordPress & Tech Expert Certified
  • CAIVA Certified AI-Integrated Virtual Assistant
  • Data Privacy Certified Agency Partner, Termageddon
  • Advanced training in AI tools for digital marketing, content strategy, and workflow development

Core Competencies

Communications & Strategy Church Tech & Systems WordPress Realm Connect & Growth Mailchimp Canva Pro SEO / AEO Google Search Console Social Media Email Marketing SOP Development CRM Workflows AI Tools Custom GPT Development Claude ChatGPT Gemini Google AI Studio Go High Level Google Sites Staff Training Editorial Calendars Communications Policy Print Design Brand Voice

Tools & Platforms

WordPress  |  Google Sites  |  Wix  |  Go High Level  |  Mailchimp  |  MailerLite  |  Canva Pro  |  Google Search Console  |  Google Business Profile  |  Google Workspace  |  Microsoft Office  |  Syllaby AI  |  Google AI Studio  |  Claude  |  ChatGPT  |  Gemini  |  Perplexity  |  Publer  |  Meta Business Suite  |  Buffer  |  Later  |  Ubersuggest  |  Realm Connect  |  Realm Growth

Faith & Values

Professing Christian and founding member of Clayton Methodist Church. Deeply aligned with the mission of the NC Conference of the Global Methodist Church: Rooted in Christ. Called to Serve. Sent to Make Disciples.

Let's Talk

I'd welcome the opportunity to discuss how my background aligns with your organization's communications needs.

Christine Thomas
© 2026

"Commit to the Lord whatever you do and He will establish your plans." Proverbs 16:3 NIVt

Portfolio site for Christine Thomas, Founder of Targeted Business Support